A seasoned industry expert with exceptional leadership and strategic development skills, Lance Williams is founder and CIO of NewSong Capital. Since receiving his B.S. in Business Administration, Lance has spent 20 years in hands-on positions within the finance and investment industry, which has given him intimate knowledge of the market and what it takes to get results.

At NewSong, Lance wears many hats and takes an active approach to managing the business and team. As an expert trader and NewSong’s primary strategist, Lance designs and vets all client strategies for maturation and profitability, as well as personally managing every trade and decision made on behalf of NSC’s clients to ensure targets are met successfully. His meticulous and competitive spirit make him obsessive when it comes to reaching client goals and he leads the NSC team to pursue client success with the same amount of passion. Lance’s approach is tireless, thorough, and always transparent.

At NewSong, Lance’s greatest passion is growth – growth of NSC’s accounts, leading clients to achieve their financial goals, and growth of its employees, empowering them to improve and flourish professionally and personally. “I believe that I bring the best out of the people who work for me and that I utilize each person’s talents to their highest abilities. The best part of what I do is helping people improve and realize their potential.”

In his free time, Lance acts as Captain of Free Spear It, a fishing charter company that leads deep-sea fishing and diving expeditions in the Gulf of Mexico. Additionally, Lance is passionate about fitness, flying, and his family.